Distillation

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<observations> * 🟡 (18:17) Assistant provided step-by-step Google Business Profile setup guide for Kaan's business "Mevsim Isıtma Soğutma" * 🟡 (18:17) Assistant emphasized GBP is more impactful than website for local/map searches in İzmir * 🟡 (18:17) Assistant listed required information: business name (Mevsim Isıtma Soğutma), phone (0554 399 73 94), website (https://www.izmirisipompasiservis.com), Karşıyaka address (7401 Sokak No: 31/A, Örnekköy Mah., Karşıyaka), and Kaan's Google account * 🟡 (18:17) Assistant explained Service Area Business (SAB) concept for HVAC installers who go to customers, hiding exact address while listing service areas (Karşıyaka, Bayraklı, Bornova, Çiğli, Menemen) * 🟡 (18:17) Assistant detailed 7-step setup process: 1) Create profile at business.google.com, 2) Set primary category to "Isıtma ve soğutma tesisatçısı", 3) Choose Service Area location type with İzmir neighborhoods, 4) Enter contact info, 5) Complete verification (phone/SMS, video, or postcard), 6) Fill complete profile (description, services, hours, photos), 7) Get Google reviews * 🟡 (18:17) Assistant recommended writing Turkish business description (500-750 chars) with keywords: ısı pompası, merkezi klima, ik